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Senin, 29 Juli 2019

PDF Download My Experiments with Truth

Posted by aletheatygarretderege on Juli 29, 2019 in | Be the first to comment!

PDF Download My Experiments with Truth

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My Experiments with Truth

My Experiments with Truth


My Experiments with Truth


PDF Download My Experiments with Truth

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My Experiments with Truth

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Audible Audiobook

Listening Length: 2 hours and 43 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: BN Publishing

Audible.com Release Date: March 23, 2019

Language: English, English

ASIN: B07PXP1D8P

Amazon Best Sellers Rank:

This is not a review of the book, which is a classic. It is a review of this edition, which has been put out on Amazon's self-publishing format CreateSpace. The thing that one does not know when purchasing this book is that each page consists of a double column of text. (See photo.) Maybe some people like this, but I don't. The lines of type are too long to be newspaper style but too short to be the length of a line of type in a normal book. I don't really like reading a book like this, thus the low rating. ps I also think it is deceptive of the publisher to not show any of these pages in the "Look Inside" sample that Amazon provides. pps The translator is not named. Seems unprofessional.

A few typos aside, I do not regret for a single minute taking the time to slowly read this book, and think about it. The chapters are very short and numerous, and it is easy to read a little bit at a time. Gandhi has an easy and friendly way of speaking to the reader, and I found myself admiring the memory he displayed, as well as the moral principles he strove to uphold. He is also able to inject a very light touch of humor into the description of some very difficult situations. Before reading this book, I would not have guessed that he had tried to commit suicide as a young man (by taking poisonous seeds), and I was thankful for the frankness with which he expresses his trials and flaws. He called his delving into many aspects of life an "experiment", and he succeeded in making a positive difference on so many lives.

First, I would like to say how much I admire Gandhi. I think he was one of the greatest men of the 20th Century.But, this book was just plain hard to read. The style was more like reading legislation than reading a life story. That probably makes sense, given Gandhi's educational training. This style might work for a short, thoughtful treatise on a specific topic. But, 500+ pages in this style was just too much.I finally did get through the book. I would like to say that it was worth it, to get to know Gandhi better. And, that might be true if this book was the only way to get to know Gandhi, but it's not. There are many other sources to learn about him. I think it would be better to chose one of the others.

This book ends just as Gandhi's life was getting interesting. In the Final chapter he says that there's no reason to discuss the last seven years because the facts are so well-known. Well they aren't well-known to me and frankly that's why I bought this book, to learn from his own hand about the events that ended British rule in India. There is absolutely nothing in this book about that. However I can tell you how difficult it is to find a loom and a splinter and that Gandhi insisted that his robe be 45 cm wide. Honestly it's a lot of discussion of who was in which meeting at which time while he was a lawyer in south Africa and very little about his civil rights fighting especially given the length of the book. If you're interested in Gandhi's leadership of the civil rights and national rights movements in India I'm sure there are much better sources . I would say that about once every 10 pages I found a couple of sentences that were interesting regarding his views on ahimsa but that's about it. Obviously he is one of the great figures in modern society but this book does not really support that or show why .

I have been wanting to read about Gandhi for some time and I noticed this on the Kindle list and started reading it.He has written this in an easily read form and it is mostly as if he is talking to the reader.He covers his life as he saw it and provides the reader with insight as to what moved him to his life of serving.I never knew that he got his start in serving in South Africa.I think this should be required reading for students as it is a wonderful book and not slanted by anyone other than Gandhi himself.I highly recommend it.

Gandhi's story was a bit long-winded, and he talked so self-righteously about himself at times to the point of annoying-ness...some things he talked about (i.e. his diet) I found quite irrelevant. It was interesting to read that he was married at a very young age - I never knew that, and the complexities of that marriage made him seem more real. There were points where I almost felt he looked down on black South Africans, like it was wrong for white South-Africans to treat Indians poorly, but a totally different story all together with how they treated Black people (i.e. one night he was taking a walk down a South African road and was berated by a white man. One of Gandhi's white friends caught this and got mad at the white man for berating Gandhi. Gandhi said something to the effect of 'Oh forgive him, he just thought I was a black man') - this is paraphrased, but you get the just of it.Still, his determination and fight for Indians to be treated equally was inspirational. His peaceful protests are what eventually inspired Martin Luther King and, to a point, Nelson Mandela, fight for the rights of blacks in America (King) and South Africa (Mandela). So for that, and for refusing to accept the racist status quo for his people, Gandhi was an inspiration.

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Rabu, 24 Juli 2019

Ebook , by Kevin Albert Ana Escudero Asensi

Posted by aletheatygarretderege on Juli 24, 2019 in | Be the first to comment!

Ebook , by Kevin Albert Ana Escudero Asensi

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, by Kevin Albert Ana Escudero Asensi

, by Kevin Albert Ana Escudero Asensi


, by Kevin Albert Ana Escudero Asensi


Ebook , by Kevin Albert Ana Escudero Asensi

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, by Kevin Albert Ana Escudero Asensi

Product details

File Size: 1638 KB

Print Length: 172 pages

Page Numbers Source ISBN: 1534948678

Publisher: Kevin Albert; 3 edition (September 5, 2016)

Publication Date: September 5, 2016

Sold by: Amazon Digital Services LLC

Language: Spanish

ASIN: B01LO781DK

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Amazon Best Sellers Rank:

#867,161 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Imprescindible antes de iniciar cualquier negocio.

Yo inicie mi proyecto apenas hace dos meses, y he comprado este libro hace 4 dias, el libro me ha ayudado a validar mi progreso, hace poco comore mi dominio, hosting, iluminacion, camara, tripode, tema para wordpress, tengo una fan page abandonada pero con 9mil seguidores y un canal de youtube creado hace años pero con apenas 2 videos, yo no se nada de programacion de edicion apenas se un poco de facebook ads y google adwords, empeze a comprar cursos y equipo a lo loco y ya no sabia que hacer con tanta informacion ni por donde empezar! Ya tengo un logo eslogan pero no lo tengo registrado, pero como vivo en Guatemala tendre que investigar como hacerlo aqui, en fin este libro me ayudo a ordenar mis ideas y me deja claro por donde empezar, hare paso a paso lo que dice este libro y le tengo mucha fe a mi proyecto pero solo es muy dificil! Hay que delegar y los recursos recomendados se ven buenisimos! Buscare algun tipo de colaboracion como lo recomienda y no me desesperare, ya he iniciado comprando todo y no dare marcha atras! VALIOSA INFORMACION A MUY BAJO COSTO!

He estado siguiendo el proceso de Kevin Albert desde sus inicios y me ha sorprendido mucho lo que crece en el tiempo en que lo hace. Tengo bastantes ganas de leer el libro y ya regresare a comentarles que tal me parecio!!!

Un libro totalmente recomendado. Demuestra que con poco se puede hacer mucho, pero siempre recalcando que uno tiene que estar preparado,y no por leer el libro creerse un Experto por que si.

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Rabu, 12 Juni 2019

PDF Download , by Kia Summers

Posted by aletheatygarretderege on Juni 12, 2019 in | Be the first to comment!

PDF Download , by Kia Summers

Invite once again, we always welcome the viewers to be in this internet site. Are you the newbie to be visitor? Don't bother. This site is actually available and appropriate for every person, Furthermore, the individual that really needs motivations as well as sources. By this problem, we constantly make updates to obtain whatever new. Guides that we gather and also supply in the listings are coming from many resources inside as well as beyond this country. So, never ever be uncertainty!

, by Kia Summers

, by Kia Summers


, by Kia Summers


PDF Download , by Kia Summers

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, by Kia Summers

Product details

File Size: 784 KB

Print Length: 105 pages

Simultaneous Device Usage: Unlimited

Publication Date: October 14, 2018

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07JFLKBX3

Text-to-Speech:

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Amazon Best Sellers Rank:

#43,318 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Olivia and her brother were thrown into their dads crazy family drama. The Lucas family always vet others caught in their craziness. But now their mom's past is haunting them too. They can't catch a break. I understand Olivias and Reggies need for revenge, but at what cost. I like how it's going so far though.

I don't know if I will get pt.2-3. It wasn't enough to keep me coming back. It took me 3 days to finish this short story an then ti find out there's a part 2 and part 3. Lol I do wanna find out who Liv an Reggie had to meet. But by the time part 2 is ready I'll be on another book.

Looking forward to the next book

I ordered this book on January 23rd. Charged my account but never showed up in my kindle library.

I didn't care for this book. The storyline was all over the place. It was a boring read.

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Rabu, 05 Juni 2019

PDF Ebook Log Cabin Block Basics: Step-by-Step, Carry-Along Guide to Log Cabin Block Techniques and How-To (Landauer) Includes Courthouse & Half Log; Planning, Cutting, Tips, Variations, Yardage, & Settings, by Janet Houts Jean Ann Wright

Posted by aletheatygarretderege on Juni 05, 2019 in | Be the first to comment!

PDF Ebook Log Cabin Block Basics: Step-by-Step, Carry-Along Guide to Log Cabin Block Techniques and How-To (Landauer) Includes Courthouse & Half Log; Planning, Cutting, Tips, Variations, Yardage, & Settings, by Janet Houts Jean Ann Wright

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Log Cabin Block Basics: Step-by-Step, Carry-Along Guide to Log Cabin Block Techniques and How-To (Landauer) Includes Courthouse & Half Log; Planning, Cutting, Tips, Variations, Yardage, & Settings, by Janet Houts Jean Ann Wright

Log Cabin Block Basics: Step-by-Step, Carry-Along Guide to Log Cabin Block Techniques and How-To (Landauer) Includes Courthouse & Half Log; Planning, Cutting, Tips, Variations, Yardage, & Settings, by Janet Houts Jean Ann Wright


Log Cabin Block Basics: Step-by-Step, Carry-Along Guide to Log Cabin Block Techniques and How-To (Landauer) Includes Courthouse & Half Log; Planning, Cutting, Tips, Variations, Yardage, & Settings, by Janet Houts Jean Ann Wright


PDF Ebook Log Cabin Block Basics: Step-by-Step, Carry-Along Guide to Log Cabin Block Techniques and How-To (Landauer) Includes Courthouse & Half Log; Planning, Cutting, Tips, Variations, Yardage, & Settings, by Janet Houts Jean Ann Wright

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Log Cabin Block Basics: Step-by-Step, Carry-Along Guide to Log Cabin Block Techniques and How-To (Landauer) Includes Courthouse & Half Log; Planning, Cutting, Tips, Variations, Yardage, & Settings, by Janet Houts Jean Ann Wright

From the Back Cover

Clear and accurateEasy to useEssential log cabin informationPlanningCuttingSizingHow toTipsInformation from Log Cabin Quilts: The Basics & BeyondLandauer Publishing

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About the Author

Janet Houts transferred graphic design skills to a career in quilting. She designs for several textile companies and her quilts have appeared in numerous magazines.Jean Ann Wright was editor of Quilt Magazine for 20 years. She is now a best-selling author and has designed several best-selling Creative Grids rulers. Her quilts have appeared in many magazines and she has been a featured guest on The Quilt Show.

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Product details

Paperback: 48 pages

Publisher: Landauer Publishing LLC; First edition (September 30, 2014)

Language: English

ISBN-10: 1935726641

ISBN-13: 978-1935726647

Product Dimensions:

4 x 0.2 x 6.2 inches

Shipping Weight: 1.4 ounces (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

6 customer reviews

Amazon Best Sellers Rank:

#331,064 in Books (See Top 100 in Books)

Will work out ok for looking for fabric needs, etc.. I didn't read the ad very well so I was expecting more than what is in it. But it will come in handy because Log Cabin is my favorite design.Totally my overlook: it's a nice little quide

I love it. Very helpful

I bought one copy and then reordered more copies for my friends. I teach a class in log cabin quilts and I would like every student to have this reference book.

I bought this as a gift and the lady just loved the book. She can carry it with her when she goes tp fabric stores, it is filled with information and small enough to put in your purse. Thanks so much Amazon!

A great reference for log cabin blocks!!

Wonderful information

Log Cabin Block Basics: Step-by-Step, Carry-Along Guide to Log Cabin Block Techniques and How-To (Landauer) Includes Courthouse & Half Log; Planning, Cutting, Tips, Variations, Yardage, & Settings, by Janet Houts Jean Ann Wright PDF
Log Cabin Block Basics: Step-by-Step, Carry-Along Guide to Log Cabin Block Techniques and How-To (Landauer) Includes Courthouse & Half Log; Planning, Cutting, Tips, Variations, Yardage, & Settings, by Janet Houts Jean Ann Wright EPub
Log Cabin Block Basics: Step-by-Step, Carry-Along Guide to Log Cabin Block Techniques and How-To (Landauer) Includes Courthouse & Half Log; Planning, Cutting, Tips, Variations, Yardage, & Settings, by Janet Houts Jean Ann Wright Doc
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Jumat, 10 Mei 2019

Download PDF Green Metrics (Handbook of Green Chemistry)

Posted by aletheatygarretderege on Mei 10, 2019 in | Be the first to comment!

Download PDF Green Metrics (Handbook of Green Chemistry)

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Green Metrics (Handbook of Green Chemistry)


Green Metrics (Handbook of Green Chemistry)


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Green Metrics (Handbook of Green Chemistry)

About the Author

Paul T. Anastas joined Yale University as Professor and iserves as the Director of the Center for Green Chemistry and Green Engineering at Yale. From 2004-2006, Paul Anastas has been the Director of the Green Chemistry Institute in Washington, D.C. Until June of 2004 he served as Assistant Director for Environment at e White House Office of Science and Technology Policy where his responsibilities included a wide range of environmental science issues including furthering international public-private cooperation in areas of Science for Sustainability such as Green Chemistry. In 1991, he established the industry-government-university partnership Green Chemistry Program, which was expanded to include basic research, and the Presidential Green Chemistry Challenge Awards. He has published and edited several books in the field of Green Chemistry and is one of the inventors of the 12 principles of Green Chemistry. David J.C. Constable is the Director the American Chemical Society´s Green Chemistry Institute®. From the end of September, 2011 until January, 2013 David worked as the owner and principal at Sustainability Foresights, LLC. David left Lockheed Martin as the Corporate Vice President of Energy, Environment, Safety & Health (ESH) at the end of September 2011. Prior to joining Lockheed Martin, David was the Director of Operational Sustainability in the Corporate Environment, Health, and Safety Department at GlaxoSmithKline. During David´s tenure with GlaxoSmithKline, he held positions of increasing responsibility and global reach within Corporate Environment, Health and Safety. He first joined SmithKline Beecham, a predecessor to GlaxoSmithKline, in 1991. Prior to joining SmithKline Beecham, he served as a Group Leader in the SHEA Analytical Services group of ICI Americas. Dr. Jiménez-González is currently Director of New Product Development at Stiefel, a GlaxoSmithKline company. She has worked in GlaxoSmithKline for about 14 years in a variety of roles of increasing responsibility, most recently Director of Engagement, Planning, Analysis and Reporting and Director of Operational Sustainability leading teams responsible for the global programs to embed Sustainability into the operations, the Sustainability external reporting and the Environment, Health and Safety (EHS) strategic plan. Before joining GSK, she was program manager at the Environmental Quality Center of the Monterrey Institute of Technology and Superior Education (ITESM), and worked in several EHS and sustainability positions in Mexico. She currently also teaches Green Chemical Engineering at North Carolina State University (NCSU). In the past she was a faculty member at ITESM and visiting faculty in the Saltillo Institute of Technology, Mexico. She has a B.S. in Chemical and Industrial Eng. from the Chihuahua Institute of Technology (Mexico); a M.Sc. in Environmental Eng. from ITESM, Mexico; and a PhD in Chemical Engineering from NCSU. Her publications involve topics in the area of life cycle assessment, material selection, green chemistry, energy optimization, much of the publications as a result of GlaxoSmithKlines research.

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Product details

Series: Handbook of Green Chemistry

Hardcover: 314 pages

Publisher: Wiley-VCH; 1 edition (May 7, 2018)

Language: English

ISBN-10: 3527326448

ISBN-13: 978-3527326440

Product Dimensions:

6.9 x 0.8 x 9.6 inches

Shipping Weight: 1.7 pounds (View shipping rates and policies)

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Amazon Best Sellers Rank:

#1,931,173 in Books (See Top 100 in Books)

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Senin, 06 Mei 2019

Download Ebook , by Francine Rivers

Posted by aletheatygarretderege on Mei 06, 2019 in | Be the first to comment!

Download Ebook , by Francine Rivers

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, by Francine Rivers

Product details

File Size: 14600 KB

Print Length: 465 pages

Publisher: Tyndale House Publishers, Inc.; Reprint edition (April 22, 2014)

Publication Date: April 22, 2014

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00E1O63B6

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Amazon Best Sellers Rank:

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Abra has never quite gotten over the fact that 1) she was abandoned as a baby under the Haven bridge and then 2) abandoned again at 5 when Pastor Zeke's wife dies and he hands her over to the Matthews family (at least that's what she feels). Abra is so desperate to feel loved, she finds herself easily led away from the quiet town of Haven by bad boy Dylan, a rich boy who she soon realizes just wants to use her for his own selfish needs. He eventually tires of her and hands her off to a Hollywood agent on a dare, that the agent can't make something out of her. And so, in her relentless quest to be someone, Abra disappears and in the hands of her agent becomes Lena Scott, a starlet on the rise in Hollywood. But stardom, fame, and men who just want to use her soon begin to wear on Lena and over the years she starts to despair that Abra will ever get a moment of freedom again, especially from her own guilt. She feels hopeless, but little does she know that the ones she left in Haven years ago have not forgotten her, especially Joshua who loves her for who she really is, and more than that, that she can't ever run away from God's love.This is not an easy story to read. Yes, it does end well. Yes, the historical aspects are well done. And yes, the writing is good. Probably what makes the read so hard is that it is all too easy to see a teen girl (and then young woman) who feels unloved making all these horrible choices, falling into a pattern of feeling she has to let men do whatever they want with her because she is so afraid of being thrown away yet again. In the end, the story is one of redemption and restoration, but Rivers doesn't pull any punches to let readers understand the full weight of Abra's journey. Rivers says Ezekiel 16 was her inspiration for the story, but it also has a lot of tones of the prodigal son and the woman at the well. I can see this being a powerful story for women who need to hear that nothing they have done can separate them from the love of Christ, but I also know it won't be right for every reader. Like I mentioned, Rivers doesn't pull any punches about the painful road Abra chooses which makes this a more mature read. I found myself wondering if she really needed to include all of what she put in, but at the same time, I can see the book being less helpful for wounded women if Rivers just glossed over those parts. That said, see the content notes below and know your friends before recommending this book.Notes on content: No language issues. There's a lot of innuendo, as Abra goes from one partner to the next, and though I guess you could say sex scenes are not included you get just about everything but descriptions of the "actual moment". Descriptions of people taking off others clothing, putting hands on each other, etc. Readers are not left guessing that Abra is used by men for sex. Two men are also abusive in their control of Abra, to the point of physical abuse a couple times. There's also an abortion that is described prior to and after the operation. Alcohol and drug use of the Hollywood circle also is talked about and sometimes described. A character is drafted in the Korean War and some of the horrors he experiences as a medic are described.

I very much wanted to *love* this book... Instead, I just sort of "liked" it.The plot of the novel sounded so exciting! An abandoned baby girl, taken in by a loving family. A girl who grew up and became a woman, but whose haunted past influences her decision to leave home, eventually becoming a starlet in the glitz and glamor of 1950s Hollywood!I suppose I had high hopes that this story would be more like Francine Rivers' "Mark of the Lion" series, with its rich history, emotional / psychological depth, and ability to weave the light of Christian truth throughout the lives of complex characters. "Bridge to Haven" certainly had the potential to be one of Rivers' most compelling reads. Yet, in so many respects, it fell flat.First, the characters in this novel were largely two-dimensional. The Matthews, Abra's eventual "adopted" family, were neither likable nor sympathetic. Pastor Zeke, too, helped to contribute towards Abra's fear and mistrust of others. Even though they later came to regret their actions and sought forgiveness, it seemed to me rather cruel that Pastor Zeke later reprimanded Abra for not being able to forgive and forget so easily.Second, I wish Francine Rivers had gone into more depth during Abra's stint in Hollywood. I did not feel transported back in time-- I had wanted to feel the glitz and glamor of Tinsel Town during the 50s. Even if the author had wished to demonstrate that life in Hollywood was all ultimately an empty and/or fleeting thrill, what could have been an amazing glimpse into a world of intrigue, fame, and fortune was rather dull.Third, as someone who has lived through sexual abuse, Abra's overnight transformation with regard to her marital relationship felt a bit of a stretch. Still, I did find the "wedding night" scene to be beautiful-- albeit graphic. It actually had me on the brink of tears. This part of the novel was, to me, one of the most genuine-- and healing-- moments of the whole story.Fourth, the identity of the mysterious diner waitress was fairly predictable.Last, the novel could have used better editing. There were at least a few times when I turned the page and read the exact same line over again. And, if something had been characterized as "droll" one more time, I would have chucked the book across the room.All in all, "Bridge to Haven" was good, but not great. The author has an incredible gift for writing, but her talents were not wholly realized in this novel. I cannot help feeling that if Francine Rivers had extended the story by 50 pages or so-- taking the time to flesh out her characters and play out the more delicate notes of the plot line, this work could have been a masterpiece.

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Jumat, 12 April 2019

PDF Ebook Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World (Que Biz-Tech), by Chuck Hemann Ken Burbary

Posted by aletheatygarretderege on April 12, 2019 in | Be the first to comment!

PDF Ebook Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World (Que Biz-Tech), by Chuck Hemann Ken Burbary

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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World (Que Biz-Tech), by Chuck Hemann Ken Burbary


Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World (Que Biz-Tech), by Chuck Hemann Ken Burbary


PDF Ebook Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World (Que Biz-Tech), by Chuck Hemann Ken Burbary

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Review

“The first edition of this book set the bar for brands and agencies looking to understand how to analyze the impact of digital marketing. What is remarkable is that it hasn’t needed a new edition since it was published in 2013, given the pace of change in this marketplace.“While DMA 2.0 does represent a root and branch update and moves the authors’ thinking on in significant ways—covering new platforms, new metrics, new ways of measuring—its essential common sense and no-nonsense approach remains constant. Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem. To be recommended.”—Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data “This book is more vital and important than ever. Hemann and Burbary go beyond the basics to show you precisely how to measure every element of your digital marketing. A must-read!”—Jay Baer, Founder of Convince & Convert “While a lot of the tactics of digital marketing have changed since the first edition of this book, two things haven’t: the need to measure the right things, and my trust that Chuck and Ken have you covered, right here in the pages of this new edition. Indispensable for the modern, data-driven marketer.”—Tom Webster, Senior Vice President, Strategy and Marketing, Edison Research

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About the Author

Chuck Hemann, Managing Director of Analytics/Head of Digital Analytics for W2O, has spent the past 14 years providing strategic counsel on digital analytics, measurement, online reputation, and social media. He was previously Global Director of Digital and Paid Media Analytics at Intel Corporation. He has worked with global brands from Intel to P&G to Verizon. Ken Burbary, Consultant and Digital Marketing Professor at Cornell Johnson Graduate School of Management, has 20+ years of online marketing and advertising experience, including a deep background in digital and social media. He served as VP - Group Director, Strategy and Analysis at Digitas, working with global brands from American Express and Bank of America to P&G and GM.

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Product details

Series: Que Biz-Tech

Paperback: 272 pages

Publisher: Que Publishing; 2 edition (May 19, 2018)

Language: English

ISBN-10: 0789759608

ISBN-13: 978-0789759603

Product Dimensions:

6 x 0.6 x 8.9 inches

Shipping Weight: 13.4 ounces (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

33 customer reviews

Amazon Best Sellers Rank:

#136,128 in Books (See Top 100 in Books)

I am an intermediate-level (read: 3-4 years experience) digital analyst and I ordered this book to try to get a better understanding of "marketing analytics," as opposed to the web analytics side, of digital analytics. I didn't expect it to be heavily quantitative or anything, but I did expect it to have some good digital marketing analytics strategy and tactic content.It didn't.The book was two-thirds about social media tools and capabilities, with a few pages devoted to digital analytics tools, and maybe one-third about actually taking advantage of marketing analytics. This one-third was very top level, with lots of fluff and fat. I didn't find it very useful at all.I can usually judge how useful I find a book by how many pages I dog-ear throughout, and this one only had 2-3 pages that I thought were useful enough to mark. Although it was an easy read, it would probably only be useful for someone who knew nothing about social media or digital analytics, but even then, don't expect to get much out of it on the digital analytics front.

The authors make an effort to discuss the digital marketing analytics landscape, from inception to present day. In addition, they make efforts to provide insights in analyzing a select sets of tools, before getting into the art and science of digital data management and analysis. I found the order in which they explain things a bit clunky, taking you in too many different directions for the first 8 chapters. I also found that their technology recommendations are based on short formed opinions are not well found and are also stale, as big data, MCCM and DMPs have grown significantly since this book was published. If you are looking for the opinions of some seasoned marketing professionals, there are some interesting chapters here in what they are doing with data.

Quite basic and outdated, the book offers an overview of the digital marketing analytics landscape, focusing too much on content and social marketing and neglecting more important parts of the business, like x-channel path to purchase, DMP etc.. If you are new to social media marketing and you need an introduction to measurement and reporting, this could be the book for you, but be ready to read something more updated as soon as you finish it.

This was a textbook for my Digital Media Metrics class and it was a really valuable supplement that broke down the details of digital analytics. It takes you through the current landscape, what specific tools are out there and how to utilize them based on principles and goals, and it gives you practical approaches to getting started.If you're new to digital media, or your business hasn't dived into it yet, this book is a great starting point.

A cheap price for the book needed for class.

Excellent product.

 Unlike many marketing and social media books from gurus, wizards or Jedis (yes people have really used that on their business cards) this book is written by two guys with a plethora of experience working with clients across the globe. Instead of writing what you can measure and how you should go about your business in the digital space, Chuck and Ken break it down into manageable segments that readers can come back to when it applies to where they are in the digital or social game.While the term textbook typically brings back thoughts of college classes, I will call Digital Marketing Analytics a textbook that should be owned by any digital pro or aspiring digital pro still in the college ranks. These guys have won a spot on my desk alongside other reference books.

Great item. As described.

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World (Que Biz-Tech), by Chuck Hemann Ken Burbary PDF
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World (Que Biz-Tech), by Chuck Hemann Ken Burbary PDF
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